Crabtree Advertisement video, review and rating

Crabtree advertisement

This ad is one of the good ads I've seen among a few recently on TV. The creativity is very good.

Imagine if our lives were like crabtree tabs, crafted to perfection

A very well thought out punch line.
And yes a good scenario thought for an Indian market.

Rating (5)

• Creativity(10) : 3 (good)= 3x10=30
  
• Scenario(10): 4 (very good, market related)=4x10= 40
  
• Star appeal(6): 0 (No celebs, they make a differnce. A similar ad with shahrukh or any other celeb would have caught more eyes)=0x6=0
• Execution(20): 4 (Very good, although there is room for more)=4x20=80
• Market link(8): 4=4x8=32

The number in the bracket is the weightage given to each factor.
The points are from 5
Overall: 30+40+0+80+32=182
Max:50+50+30+100+40=270

Percent:~ 67.4%

Overall rating: 7/10

Let me know your views, do comment

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